With Singapore's increasing reliance on digitalisation over the last decade, social media has undeniably grown in popularity, as has its number of users. This growing online presence has had an impact on all industries, including the world of street dance. Choreographers and dancers can easily post their content on social media and attain fame through shared videos, due to the increased visibility social media offers. Though some argue that this creates unrealistic expectations, others say that it lowers the barrier to entry for beginners in dance. The street dance community in Singapore has seen tremendous growth in many areas, including dance studios, job opportunities, and overall youth participation — indicating its potential to be a sustainable industry in the local arts landscape.

However, because street dance is a foreign culture that has been adopted and cultivated by locals, there appears to be underlying factors that are unique to a practitioner's experience here in Singapore. This study uses qualitative data collection methods to discover the relationship between social media and street dance. This study aims to first fill the gaps in the documentation of Singapore's street dance subculture and, subsequently, provide insights by highlighting the perspectives of new generation practitioners.

The findings of this study mostly align with existing international research findings on social media usage, but they also reveal nuances which are specific to Singapore. Findings reveal the difficulties that a local street dance practitioner would face as a result of media consumption, when viewed through the lens of embodiment. It also emphasises how the nature of hip-hop subculture reflects the individualistic yet fluid identities of local dancers, which could potentially bring to light the idea of a potential collective 'Singaporean' identity in the future.